Best locations to invest in luxury real estate in Croatia in 2025

Croatia is increasingly positioning itself as one of the most attractive Mediterranean destinations for luxury real estate investment. A combination of natural beauty, cultural heritage, a secure legal framework, and improving transport connectivity has led to growing interest among both domestic and international investors. In 2025, this trend is expected to continue, with a strong focus on sustainable, technologically advanced, and strategically located projects.

In the world of luxury, where investments are often measured not just by yield but also by lifestyle, location becomes a decisive factor.

Below we analyse key destinations that stand out for their investment potential, quality of life, and long-term value. Whether you’re buying for personal use, rental income, or portfolio diversification, choosing the right location and premium property can be the difference between a passive asset and an active, profitable investment.

Opatija and Kvarner: The synergy of tradition and modern elegance

Opatija is synonymous with sophistication. This town, with its rich history of spa and elite tourism, lies at the crossroads of the Alps and the Adriatic, granting it a unique microclimate and strategic position. Property buyers in Opatija typically seek luxury villas with sea views, modern penthouses, and buildings that blend historic architecture with contemporary comfort.

The Kvarner Bay further attracts investors due to its transport infrastructure. Rijeka has an international airport, and additional infrastructure investments are planned, including fast roads and railway modernization. Opatija is an ideal location for those seeking rental income from wellness and medical tourism, which is on the rise.

A key advantage of the Kvarner region is its proximity to major European markets – especially northern Italy, Austria, and Slovenia. Investors from these countries often choose Opatija as a secondary home or a base for long-term rentals in the premium segment.

Villa with stunning sea view - Kvarner

Istria: A sophisticated blend of nature, hedonism, and architectural diversity

Istria has already been established as a premium region, not only in Croatia but within the broader Mediterranean context. Rovinj has emerged as one of the most expensive and desirable towns for living and investment, while Poreč and Novigrad offer excellent value for money. Interest is also growing in Istria’s interior – towns like Motovun, Grožnjan, and Svetvinčenat – where exclusive estates, boutique hotels, and villas with vineyards are being developed.

Investors in Istria often seek not just profit, but an experience. This is reflected in the types of properties – stone houses renovated to modern standards, Mediterranean-style villas with pools, and holiday homes offering complete privacy. Prices have grown by around 8 percent annually on average, and the luxury segment continues to follow a stable trajectory.

Another advantage is accessibility – the region has an airport in Pula, motorways, and well-developed maritime connections, which is also ideal for investors planning tourist rentals. The wine and food culture, presence of international events, and general reputation of the region make Istria highly desirable for long-term lifestyle investment.

If you're curious about the Istrian lifestyle from the perspective of luxury, hedonism, and authenticity, read our blog:Authentic living in Istria: Hedonism, relaxation, and exclusive real estate

Exquisite estate in the heart of Istria – A timeless retreat of elegance and charm

Split and central Dalmatia: An urban market on the rise

Split is undergoing a dynamic transformation. Once known for its historic core and Diocletian’s Palace, it is now developing into a modern urban hub with high construction standards, new business zones, and a strengthened tourism infrastructure. New investments in urban regeneration projects, digital nomad hubs, and coworking spaces are attracting a new clientele.

The most sought-after areas of Split include Meje, Žnjan, Marjan, and Firule, where luxury apartments and villas are being built. The surrounding towns – Kaštela, Podstrana, Trogir – offer more space and better prices, while still being close to the city and the airport.

Buyers in Split increasingly come from Scandinavia, the USA, and the United Kingdom, drawn by the possibility of combining business and leisure. The average price of luxury apartments in central Split has already exceeded €5,000 per square metre, and continued growth is expected due to limited supply and increasing demand.

Dubrovnik and southern Dalmatia: Global prestige and limited supply

Dubrovnik remains the crown jewel of Croatian luxury. Limited space, strict conservation rules, and its UNESCO World Heritage status keep supply low and prices high. However, this very scarcity ensures long-term investment stability.

Especially attractive are locations within the Old Town, luxury villas on the hills above the city with panoramic sea and island views, and projects near Zaton, Štikovica, and Orašac. Luxury rentals in Dubrovnik yield exceptionally high seasonal income, and many investors use the property personally outside the main tourist season.

For a deeper dive into the Dalmatian lifestyle, local flavours, and waterfront properties, explore our related blog:Flavours of Dalmatia: Fine food, wine and luxury coastal properties

Luxury waterfront villa - Dalmatia

New investment trends for 2025

The year brings several key trends that significantly influence buyer and investor preferences. The first is sustainability – new builds with A+ energy certificates, use of wood, stone, and solar systems, and projects meeting ESG criteria. The second is technological advancement – smart homes, automated systems, and remote property management.

The third trend is hybrid use – buyers are looking for properties that can serve both personal and rental purposes without major compromises in functionality. This has led to growing interest in projects offering rental support, reception services, maintenance, and property management.

Locations that aren’t directly on the coast but offer good connectivity, quality infrastructure, and natural beauty are seeing increased interest. Examples include inland Istria, the Dalmatian hinterland (Zagora), and even parts of Gorski Kotar and Lika.

Key recommendations for investors

• Purchasing premium new builds in urban centres – Rijeka and Split offer quality projects with ever-improving infrastructure.
• Investing in villas with added amenities – pools, wellness, private moorings, and concierge services are becoming the standard.
• Buying land for development – especially on the islands and in inland Istria, where boutique projects are gaining popularity.
• Restoring traditional houses – yielding returns through luxury rentals and added value from authenticity.
• Portfolio diversification through several smaller properties – a suitable strategy for rentals and flexible resale.

Turn-key modern villa with panoramic sea view, heated pool, and sauna – Crikvenica

In conclusion – Luxury demands a strategic approach

Investing in luxury real estate in Croatia in 2025 is not just a financial decision, but a strategic positioning in the premium segment that requires knowledge, experience, and a strong local network. The right location, a high-quality property, and a partner who understands the market specifics can make the difference between an average investment and an outstanding success.

This is where Remington Real Estate can be your trusted ally. Our portfolio includes carefully selected properties throughout Croatia coast, and our approach is based on personal service, discretion, and strategic advisory. Whether you're seeking a family villa, an apartment, or a development project – reach out to us for a tailored approach.

Contact us and request a personalized assessment of the ideal location according to your investment profile.